On Thursday March 17th, adidas opened its 8th branch located at ABC Ashrafieh, L1, near H&M.
Aimee Sayah was the guest appearance and main figure of the event. Media figures, sports fans as well as Aimee’s fans were present.
Throughout the event, random keys were distributed to the guests. These keys had a message written on them that said: “Unlock the box to win an adidas gift voucher” (View picture below).
Aimee was the first to try her luck and open one of the many boxes. After that, we all tried our luck and unlocked the store together.
Different vouchers were won including a $15 off purchase of at least $30 while other lucky winners won gift vouchers of different values.
The store is spacious and full of color. There new spring/summer collection includes the Pure Boost X sneaker, the Stella McCartney collection, as well as specialized football, running and training gear. The store is divided into different sections, catering for all women, men, and children. The shoes also included a casuals (fashion) section for their trendy new designs.
During the opening event, I had the chance to see the PURE BOOST X TRAINING SHOES up close. According to adidas.com, this women’s training shoe, gently hugs the feet with sock-like arch support. It is lightweight and contains a mesh, textile, as well as synthetic upper. The rubber outsole offers smooth rational moves. The gap located at the arch section creates movement support and a smooth look.